FAAA appoints new marketing manager

The Financial Advice Association Australia (FAAA) has appointed a new marketing and communications lead, Ben Rutherford, in one of its first appointments since its merger with the Association of Financial Advisers (AFA) was finalised.

Rutherford will spearhead the FAAA’s marketing and communications function, with its main purpose to encourage awareness and understanding of the value of financial advice by consumers and other professionals.

He will also develop knowledge of the Certified Financial Planner (CFP) designation among financial planners and their clients, and will also be responsible for implementing marketing and communication campaigns to promote member engagement.

“Ben’s marketing and communications experience across the B2B and B2C segments make him well-suited to addressing the needs of multiple stakeholders,” FAAA chief executive, Sarah Abood, said.

“Ben will play a critical role in achieving the FAAA’s goals of membership growth, deeper stakeholder engagement and increased brand awareness, particularly at a pivotal time following the recent merger with the AFA.

“Most importantly, Ben will be responsible for developing and delivering activities that enable the FAAA, through its members, to deliver more great advice to more Australian consumers.”

Rutherford brings close to two decades of marketing experience across the entertainment, media and financial services industries as well as in the business-to-business (B2B) and business-to-consumer (B2C) segments.

He also spent time in previous roles with hospitality and entertainment companies including EVT (Event Cinemas and Moonlight Cinema) and Southern Cross Austereo.