GBST acquires Advice Intelligence

Advice technology company GBST has acquired Advice Intelligence.

GBST announced the move today, describing Advice Intelligence as being highly complementary to its existing product suite.

Advice Intelligence is cloud-based end-to-end financial planning software solution.

It said Jacqui Henderson, founder of Advice Intelligence, will join GBST following the acquisition.

“Advice Intelligence is highly complementary to GBST’s recently acquired Salesforce adviser solution GBST WealthConnect and will further accelerate the company’s ability to offer both digital and hybrid advice to the global wealth market,” the GBST announcement said.

“It supports the industry’s evolution toward efficient and cost-effective advice via digitisation, bridging the gap between advice providers and the wider mass market.”

“GBST expects strong global demand for its complete suite of cloud-based solutions including its capability to deliver digitally driven optimised advice for retail investors and their advisers aligned to the accepted recommendations in the Quality of Advice Review (QAR) in Australia.”

“The purchase of Advice Intelligence is a clear indication that GBST is fast-tracking its growth strategy and confirms the company’s commitment to the broader wealth management market as it expands its innovative suite of adviser technology with a scalable and multi-functional solution that is CRM agnostic.”