Insignia Financial partners with Personetics

Insignia Financial and Personetics have announced a partnership to boost the use of technology by the financial services organisation to personalise customer experiences and tailor information to individual users.

The collaboration is also designed to reach those who do not currently receive financial advice, given the current economic environment. Insignia intends to address key financial needs including improving financial literacy, developing financial confidence and security, educating individuals on debt, risk and investing, and improving overall financial wellbeing.

“Consumer financial wellbeing is dependent on a continuum of support – from a basic household budget to comprehensive financial advice,” Renato Mota, Insignia Financial chief executive, said.

“We see a tremendous opportunity to improve the lives of Australians by making help, guidance and advice more accessible and affordable. There is a clear need for bold thinking and more innovative solutions to complement traditional advice models.

“Our ClientFirst approach is the perspective of our business by the client from the outside-in. ClientFirst has enabled us to unearth the universal need of the client: ‘understand me, look after me, secure my future’. Helping clients to gain financial insight is an important step to financial wellbeing.

“The ongoing support for clients already includes both human and digital experiences – from phone calls and real-time seminars to website content, digital Statements of Advice (SOAs) and benchmarking tools for superannuation fund comparisons. We know there is more work to be done to make advice more available across life stages and help people improve their financial position, and we’re excited by the opportunity.

“We believe innovation and technology will help us deliver advice across the continuum using various digital solutions and other channels. It’s a journey to explore new territory and create alternatives, and we remain committed to supporting advisers and their clients by providing unmatched technologies and choice.

Insignia Financial is the first Australian financial services organisation to leverage Personetics’ data capabilities to gain relevant insights on each individual’s financial situation.

“As a global leader in financial data-driven personalisation for financial services, Personetics is excited to partner with forward-thinking organisations like Insignia Financial to provide important personalised insights,” David Sosna, CEO and co-founder of Personetics, said.

“Working together, we are creating a future where clients have better visibility of their finances and receive personalised support and guidance in everyday life to achieve their financial goals and enjoy a sense of financial wellbeing throughout life – not just at retirement.”