Invest Blue partners with Lumiant on digital advice
Financial advice firm, Invest Blue, has taken a $2 million strategic stake in advice and client engagement platform Lumiant to roll out a digital advice solution to its more than 100 financial advisers.
The two companies announced the arrangement today billing it as a strategic partnership under which Invest Blue will provide the $2 million in seed capital and “play a key role” iun development.
The transaction will also see Invest Blue managing director, David Stephen joining the Lumiant board.
“Our mission is to become Australia’s trusted home of great advice and we believe a platform that facilitates more meaningful client conversations and generates deeper client insights will help build trust,” he said.
“Technology enables the efficient, consistent and scalable delivery of high-quality advice, and we are excited about partnering with Lumiant to develop the platform and embed it in our business.”
Commenting on the development, Lumiant chief executive, Santi Burridge said the platform’s client-centric design helps advisers bring to life a client’s financial position, goals and values.
“Our advice delivery modules support advisers in visualising their advice and engaging clients around important trade-off conversations that increase their comprehension and motivation,” he said.
“It brings everything that is important to the client together in one place, enabling advisers to deliver a tailored experience.”
Invest Blue’s investment in Lumiant follows its strategic partnership with outsourcing company, Virtual Business Partners in August 2022.
Can’t see this working whilst Invest Blue is licensed through AMP Financial Planning.