Lonsec appoints new adviser sales exec

Yasmine Raso

Senior Journalist, Financial Newswire

21 April 2023

Former IOOF and HUB24 manager, Marc Hraiki, has joined Lonsec in the newly created role of Executive Director Adviser Sales and Service.

Hraiki brings over 23 years of experience in the financial services industry and expertise in administration, product, advice and technology, having managed advice client relationships for over 15 years.

“Marc brings to our Sales and Service division considerable experience and expertise leading and building teams, as well as positioning them for exponential growth. He also brings substantial insight on the structure and drivers within our industry today,” Lonsec CEO, Michael Wright, said.

“Since the acquisition of Implemented Portfolios, our distribution team and our managed account offering have both expanded, and we are excited about Marc joining the business to help take them to the next level.”

Hraiki joined the research house from global investment manager, Franklin Templeton, where he managed key client relationships as Sales Director.

“I am thrilled about the prospect of joining Lonsec and being a part of a company with a strong reputation and exciting growth prospects. I see this as an opportunity to work alongside some exceptional people, many of whom I have had the pleasure of engaging with as business partners in previous roles,” Hraiki said.

“Considering the current landscape, it’s no surprise that we are seeing Advisers increasingly seek greater efficiency in order to scale and grow their firms, and I am delighted to be joining a company that can provide the tools to help them achieve this.”

“Throughout my career, I have always been passionate about doing interesting things and collaborating with talented individuals, and Lonsec presents an excellent opportunity to continue this trend and, contribute to a thriving company.”

Hraiki will begin in his new role from May.