AMP, UNSW join forces to enhance ‘real-world’ AI use

Yasmine Raso

Senior Journalist, Financial Newswire

19 August 2025

AMP and the University of New South Wales (UNSW) have teamed up to develop new artificial intelligence (AI)-powered solutions to help improve Australians’ financial confidence.

The strategic partnership will leverage the existing AI research power of UNSW’s AI Institute combined with AMP’s own AI Centre of Excellence, which has driven a successful company-wide undertaking of AI-powered solutions across customer service, employee efficiency and advice processes.

A joint statement from AMP and UNSW confirmed the partnership would service four strategic priorities at its core, including:

1. Advancing AI capabilities: Co-developing innovative AI solutions;
2. Championing responsible AI: Promoting ethical, accountable AI practices;
3. Cultivating future AI talent: Providing students with industry-led experience to build a skilled and diverse AI workforce; and
4. Empower people: Equipping AMP employees with AI tools and training.

“I have absolute conviction that AI will transform not only how we as financial services operate, but more importantly, how we help more Australians build financial confidence,” Alexis George, AMP CEO, said.

“This includes using agentic and generative AI in responsible ways to help solve some of the fundamental challenges our society faces, including financial illiteracy and ensuring our growing retiree population can live with dignity.

“This means recognising the timeless value of human connection, and also being open to exploring the significant possibilities that AI offers. Critically, as we explore these possibilities, we need to do so from a foundation which ensures we act ethically and responsibly to protect our customers and the broader community.

“It’s another reason why we’re partnering with UNSW, home of one of Australia’s most advanced AI research and development ecosystems with responsible AI at its core.”

With an overarching goal of building retirement confidence, the partnership will enable joint research, student placements, shared learning lessons and grant applications across several university faculties and schools including Engineering, Law, Business, the Australian School of Management (AGSM), the Australian Graduate School of Engineering (AGSE), and the School of Computer Science.

“This partnership is a powerful example of how universities and industry together accelerate innovation and deliver real-world impact,” Professor Attila Brungs, UNSW Vice-Chancellor and President, said.

“By combining UNSW’s strengths in artificial intelligence, data science, business, law and technology with AMP’s reach and expertise in financial services, we’re helping to shape AI solutions that are practical, scalable and beneficial to society.

“Together, we’re also creating valuable opportunities for students and researchers to gain hands-on experience and contribute to technologies that will define the future of work, finance and daily life in Australia.”

Dr Sue Keay, Head of the UNSW AI Institute, said the partnership will extend the university’s research in AI applications to the financial services sector.

“Through this agreement with AMP, we’re giving our students, researchers and academics the opportunity to work on real-world challenges, while also creating a pipeline of skilled talent for the financial services sector,” she said.

“As a national leader in responsible AI, UNSW is proud to guide the development of technologies that are transparent, fair and aligned with societal values. This leadership will help ensure the partnership delivers both innovation and lasting positive impact.”