SMSF Association appoints new policy manager

Former CPA Australia senior manager, Keddie Waller, has joined the SMSF Association as Policy Manager, in a move that coincides with a period of reforms impacting the self-managed super fund (SMSF) sector.

Waller spent a combined close to 20 years at CPA Australia, where she was most recently Senior Manager for Public Practice, Financial Planning & Ethics Policy.

“I am joining the SMSF Association at a pivotal time for the industry,” she said.

“With the ongoing reforms in financial advice and the broader accounting profession, I look forward to contributing to its efforts in advocating for policies that support members and strengthen the SMSF sector.”

SMSF Association chief executive, Peter Burgess, said Waller’s appointment brings a “wealth of experience” as a policy manager and accomplished submission writer to the business.

“Keddie’s appointment significantly bolsters our capacity in the advocacy and policy space at a time when government advocacy and advice policy reform has never been more crucial for our members and the SMSF sector,” he said.

“Keddie’s extensive experience with accountants and her deep understanding of the accounting and advice profession will be instrumental in our efforts to bridge the affordable advice gap and enhance the accessibility of quality advice, as we work to expand our multi-disciplinary membership base.

“Keddie’s knowledge of government policies affecting financial advisers and accountants makes her an invaluable asset for the Association, further evidence of our commitment to provide exceptional support to our members.”