Adviser numbers steady after solid 2025 start

Mike Taylor

Managing Editor/Publisher, Financial Newswire

21 February 2025

Financial adviser churn has again become the dominant factor in changes occurring on the Financial Adviser Register following a solid uptick of new entrants to start 2025.

The latest analysis of the FAR from WealthData shows an increase in adviser numbers of 91 so far in 2025 but for the past week, much of the adviser movement was between licensees  with 61 having been either appointed or resigned.

Key Adviser Movements For This Period

• Net change of advisers +3
• Current number of advisers at 15,565
• Net Change Calendar 2025 YTD +91
• Net Change Financial YTD +222
• 22 Licensee Owners had net gains of 27 advisers
• 14 Licensee Owners had net losses for (-26) advisers
• 3 new licensees commenced and 1 ceased
• 7 New entrants
• Number of advisers active in this period, appointed / resigned: 61.

Growth – Licensee Owners

• A new licensee commenced with four advisers who were previously at Interprac owned by Sequoia.
• Finchley & Kent continue to grow, this week by two advisers, one from Verse Wealth and the other from AMP Financial Planning
• A new licensee commenced with two advisers, both leaving Hillross, now owned by Entireti
• 19 licensee owners up by net one each including Centrepoint Group, Viridian and the remaining new licensee.

Losses – Licensee Owners

• Entireti down by five, losing one adviser each at AMP Financial Planning, Charter and Fortnum Private, and two at Hillross. Four of the five advisers have been appointed elsewhere.
• Sequoia also down by net five, after hiring six advisers and appointing one.
• Count down by three, one at GPS Wealth and two at Merit Wealth. None of the advisers appointed elsewhere to date.
• NTAA (licensee SMSF Advisers Network), down by three and none appointed elsewhere.
• A short tail of just 10 licensee owners down by net one each including ANZ Banking Group, KDM Financial and the one licensee that ceased.