AI drives ‘re-engagement’ with advice but access still lacking

Digital tools and resources powered by artificial intelligence (AI) have been credited with kickstarting Australians’ financial advice journey despite full accessibility still severely lacking, according to new research from Investment Trends.

The research firm’s 2025 Financial Advice Report – based on a sample of 7,549 Australian adults surveyed – found that while the number of adviser-client relationships had steadied and client satisfaction had travelled into positive territory, several barriers to accessibility remain – with cost the topmost cited.

“Advice that is clear and personally relevant builds the foundation for lasting trust,” Julian Cappe, Head of Research at Investment Trends, said.

“Australians are showing they want to work with advisers who deliver that clarity – it’s becoming the true differentiator in a market where confidence and relationships matter more than ever.”

“With nearly 16 million Australians still missing the guidance they need, the challenge is no longer demand but access.

“Cost remains the single biggest barrier, and Australians are telling us they want guidance that is simpler, clearer and more affordable. The opportunity for the industry now is to reimagine advice delivery models so they meet people where they are, helping to close the gap and ensure long-term sustainability for the sector.”

The research also indicated that while digital tools and resources backed by AI are mostly used by individuals for budgeting, managing cash flow, tracking and managing super investments, and adjusting super settings, this has resulted in an uplift in re-engagement with financial advice.

“Digital tools are transforming how Australians begin their advice journey,” Cappe said.

“They’re helping people take control and build confidence – but technology alone can’t replace human judgement. The firms that succeed will be those that blend digital capability with trusted expertise to deliver guidance that’s both accessible and personal.”