AMP levels-up North’s most popular feature

Patrick Buncsi

5 December 2024

AMP has unveiled a new ‘market-leading’ consolidated reporting capability within its widely adopted wrap investment platform North.

The new review feature, accessible via the ‘Interactive’ portal (launched earlier this year), North’s dedicated client review function, enables household consolidated reporting across multiple clients.

Developed in response to adviser feedback, AMP said, the upgrade promises users improved efficiency when reporting across multiple client accounts in the same report, as well as a clearer picture of clients’ financial situation and objectives.

Ultimately, this will lead to improved client engagement at review time.

“Consolidated reporting means advisers can now demonstrate a household view across clients, providing a clearer and more comprehensive picture of their financial health,” AMP wrote in a statement.

This, it adds, is particularly beneficial for clients involved in multiple entities such as companies, trusts, SMSFs, and individual accounts, as well as for couples and family groups. Collectively, this cohort represents around one-third of all North clients.

Currently, a total of 210,000 client review reports are produced each year on North, making the reporting function one of the most utilised features on the platform, according to AMP.

Citing recent Investment Trends survey data, AMP notes that enhanced client reporting and review tools are the number one desired improvement that advisers seek from their main platform, as reported by one quarter (25%) of advisers, up from 21% in 2022.

AMP group executive of platforms Edwina Maloney said the upgrade establishes North as the “leading reporting functionality and capability in-market”.

“Alongside one of the strongest platform integrated Record of Advice capabilities, and innovative features like North’s risk profiles, we’re helping more advisers with a contemporary solution that unlocks efficiencies and empowers more advisers to deliver exceptional customer reporting experience at review time.”