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Entireti takes IOOF Alliances

Mike Taylor12 August 2025
Novigi buys out 360 Managed

Entireti has made another key acquisition – this time Insignia Financials’ IOOF Alliances business.

The transaction sees Entireti pick up 70 self-licensed advisory firms and around 350 advisers.

Announcing the move, Entireti said the deal would see the business merge IOOF Alliances with its existing licensee-to-licensee offer, Jigsaw Advice Solutions, to form a new entity under the Entireti Alliances brand.

It said Entireti Alliances will support around 85 self-licensed advisory firms and over 450 financial advisers, leveraging the scale and resources of the broader Entireti group, which includes Akumin, Fortnum Private Wealth and Personal Financial Services.

It will continue to provide compliance, technology, business consulting, and education and training solutions tailored to the needs of self-licensed firms.

Entireti group chief executive, Neil Younger said the launch of Entireti Alliances reinforced the group’s commitment to providing a broad suite of solutions to support various business and operating models.

“This strategic alliance brings together the industry’s two leading licensing and business services providers under one strong brand and proposition to empower self-licensed advice professionals to deliver quality advice and build strong businesses,” he said.

Andy Marshall who has been head of IOOF Alliances will be general manager of Entireti Alliances reporting to Matt Lawler.

Mike Taylor

Mike Taylor

Managing Editor/Publisher, Financial Newswire

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