FAAA funds career-changer campaign

The Financial Advice Association of Australia (FAAA) is funding a marketing campaign to attract diverse professionals to consider careers in financial advice.

FAAA chief executive, Sarah Abood said the campaign aims to address adviser shortages to help ensure the profession has a pipeline of talent to meet demand.

“We believe many people are at a point in their careers where they want to make a real difference, and the financial advice profession offers that opportunity,” Abood said.

“By attracting career changers, we’re bringing to the profession people who already have life experience as well as professional skills gained in other areas. Many existing financial advisers are career changers and know the benefits that those extra skills and experience can bring to their practice,” she said.

The campaign involves a digital approach across Meta, LinkedIn, Google and Nine Display.