FAAA funds career-changer campaign
The Financial Advice Association of Australia (FAAA) is funding a marketing campaign to attract diverse professionals to consider careers in financial advice.
FAAA chief executive, Sarah Abood said the campaign aims to address adviser shortages to help ensure the profession has a pipeline of talent to meet demand.
“We believe many people are at a point in their careers where they want to make a real difference, and the financial advice profession offers that opportunity,” Abood said.
“By attracting career changers, we’re bringing to the profession people who already have life experience as well as professional skills gained in other areas. Many existing financial advisers are career changers and know the benefits that those extra skills and experience can bring to their practice,” she said.
The campaign involves a digital approach across Meta, LinkedIn, Google and Nine Display.
It's entertaining watching people who didn't care at toss about equity when advisers copped it, but now they're facing the…
Besides AI has made these "Research Houses" obsolete. Go use Grok or Gemini.
Only took six months
No way would I pay for the rubbish that comes out of so called rating and research houses. Paying someone…
And people wonder why advisers are leaving the industry (or just getting out of providing any form of personal advice…