Fitzpatricks appoints marketing veteran to new chief role

National advice network, Fitzpatricks Group, has appointed seasoned marketing executive, Debbie Jensen, to the newly created role of Head of Marketing and Client Value Proposition.

Jensen most recently held the role of General Manager, Funds Management Marketing at Dexus, and has also spent time in senior marketing and customer service positions at Challenger, StatePlus and MLC.

Fitzpatricks Group chief executive, Andrew Fairweather, said the appointment marks the group’s growth phase as it looks to expand its strategy and service delivery for advisers, at the same time as its advice arm undergoes a rebrand.

“Debbie is a well-respected financial services leader with experience in direct-to-consumer and B2B marketing, and serving advisers. I am excited to have her join the senior management team, as we drive the ongoing development of our value proposition to advisers and their clients,” he said.

“Our proven model is focused on developing advisers to better serve clients with complex needs, and providing them with the services and solutions they need to attract clients in their target markets. Our model is supported by a brand strategy that appeals to the segments that we serve.”

The group’s advice division has rebranded from Fitzpatricks Private Wealth to Fitzpatricks Advice Partners, with Jensen to work closely with Jasia Fabig, Fitzpatricks Advice Partners’ General Manager.

Her key responsibilities will involve promoting the group’s new brand and value proposition, including its longstanding Lead Adviser program.

“Fitzpatricks is known for its calibre, credibility and unwavering adviser and client focus, and I am excited to be joining the business,” Jensen said.

“My focus is on sharpening the group’s value proposition, ensuring that our message is clear and compelling for advisers, their clients and the broader advice market.”

“We’ve been through a period of resetting to ensure the right foundations are in place to accelerate our growth,” Fabig said.

“We don’t measure success in terms of adviser numbers. We are not aiming to be the biggest advice firm but rather one that delivers exceptional value to advisers so they can better serve their target markets. Our focus is on partnering with high-quality advisers and supporting them to grow and achieve their goals.”