Invest Blue taps GBST for advice platform overhaul

Invest Blue, a regional Australia-based financial planning firm, will deploy GBST’s all-in-one practice management platform, WealthConnect, the wealthtech has announced.

WealthConnect, which is built on Salesforce’s software-as-a-service CRM, will serve as the primary hub for Invest Blue’s client engagement, investment, and portfolio data, GBST said.

The platform is touted as a comprehensive advice solution, with embedded tools to “enhance administration, operations, and marketing efficiency, while also bolstering practice management, client engagement, and workflow capability”.

GBST head of APAC Jeff Hall said the platform will serve as “the central source of truth for Invest Blue’s data across its multiple businesses, hundreds of users and thousands of clients”.

Hall added that the platform was selected by Invest Blue due in large part to its activity management and workflow capabilities.

“Most workflow tools require a linear process”, Hall said. “WealthConnect can have loops, cancellation points, pathways and multiple options, so you can take your current business processes and build them into the dynamic workflow system.

The platform boasts a number of features including advice wizards, document automation, scenario modelling, and a financial product database, as well as an inbuilt data integration engine, which maps all client and practice data into a single view.

Invest Blue managing director David Stephen said the platform will provide the firm’s advisers “time to focus on personalised client needs, allowing Invest Blue to deliver on our client commitments.”

Founded in regional NSW and with a significant presence in both its home state and Queensland, Invest Blue counts 125 professional advisers spanning more than 35 locations. An AMP partner firm, Invest Blue holds its financial planning license through AMP’s financial planning business.

WealthConnect was acquired GBST in mid-2023 from Melbourne wealthtech developer CreativeMass.

GBST undertook a recent upgrade of the platform, including updates to its onboarding, advice modelling and ‘Advice Wizard’ functions.