Iress boosts info-sharing initiative with new contributors added

Iress’ community information-sharing platform, Advisely, has welcomed 10 new contributors to the fold, significantly boosting its repertoire of financial advice expertise and business knowledge for over 9,000 users.

The new contributors join the original 10 industry experts and six members of the platform’s Adviser Board, who provide educational resources, expert insights and responses to questions to assist a variety of users in supporting the efficiency and growth of their advice practices.

Supplying experience and expertise across client acquisition, marketing, productivity, policy, aged care, behavioural psychology, advice practice challenges, business models and growth vectors, the 10 new contributors include:

• Ben Marshan (Director at Marshan Consulting and Former FAAA Head of Policy),
• Adele Martin (Scale Specialist and Founder of The Financial Adviser Scale Squad),
• Louise Biti (Director at Aged Care steps),
• Vanessa Bennett (CEO and Co-Founder of Next Evolution Performance),
• Lisa Greensill, (Marketing Advisor and Messaging Specialist at Brandover),
• Dr. Katherine Hunt (Managing Director at Ardentura Consulting),
• Sharyn Rundle-Thiele (Director, Social Marketing at Griffith University),
• Conrad Francis (Founding Director of Inspired Money),
• Luke Watson (Director and Financial Adviser at Ultimum Financial Services),
• and Nathan Fradley (Independent Financial Adviser at Fradley Advice).

The Advisely platform hosts a combination of forum discussions, expert posts and case studies and further information on leveraging Iress’ Xplan capability, as well as the proprietary benchmarking performance tool ‘Advisely Index’ and access to CPD-accredited events and guides.

“I’m delighted to welcome this impressive set of leading industry experts to Advisely,” Iress’ Head of Growth & Partnerships, Marcus Field, said.

“In 2024, we welcomed more than 9,000 members to Advisely who are committed to working together to improve advice efficiency, profitability and growth. Advisely brings together our advice community to connect and learn from each other and top industry experts as well as optimising their use of technology to drive efficiency and scale.

“Since Advisely’s launch, we’ve helped advisers save hundreds of hours of time within their practices, with Advisely Index data showing that the top 10% of Advisely members generate almost one day per week of extra capacity to serve new clients and grow their businesses.”

Field also said the platform seeks to bridge the advice gap by directly addressing the advice needs of more Australians.

“In 2025, Iress is doubling down on its commitment to help address the advice supply gap,” he said.

“Through Advisely, we’ll be introducing more guides, webinars and tools to help advisers generate faster growth in their target consumer segments as well as tips to optimise efficiency through the smart use of technology.”