New look for North

Wrap investment platform, North, has undertaken a brand refresh with a new logo and colour palette, as a reflection of its past progress and future growth plans in the independent financial adviser (IFA) market.

This comes as the AMP-run platform added 191 investment options, 46 managed portfolios and 72 partnered managed portfolios to its platform, reduced brokerage fees and fee caps and launched an app for clients to access their accounts at any time, all since mid-last year.

“North’s new brand symbolises its strengthening value proposition and, importantly, that we’re ‘open for business’ with all advisers and licensees, including IFAs,” Edwina Maloney, Director of Platforms at AMP, said.

“We listen to financial advisers, understanding the importance of creating an intuitive platform that supports both the client experience and practice efficiency throughout the advice implementation process.

“We also know that value for money, functionality and access to high quality investments and insights, including managed portfolios, are valued most by advisers and clients, and is where we’re continuing to invest.

“North has the fastest growing range of managed portfolios in the market, a new client app, with other functionality enhancements launched this year, and more to come.”

North also announced its plans in the coming months include the launch of ‘market-first’ retirement solutions developed by AMP’s General Manager of Retirement Solutions, Ben Hillier. Designed for advisers and their clients, the products will seek to provide individuals with confidence and peace of mind regarding their retirement income as they navigate the next stage of life.

“With an ongoing investment program, innovative and market leading offers coming to market, and a growing presence in the IFA market, it’s an exciting time for the North platform,” Maloney said.