PE takes strategic stake in Viridian

Mike Taylor

Managing Editor/Publisher, Financial Newswire

30 June 2025

Financial planning group Viridian has formally confirmed tha private equity group, TA Associates has taken a strategic stake in the business.

The company confirmed reports of the TA Associates investment and said the board and senior management had approved the investment which, upon completion of the transaction, will see an acceleration in the firm’s next phase of growth.

Viridian chair, James Joughin said that by combining the strengths of both companies, Viridian’s board anticipated significant synergies, strengthening its position in the market and expanding its capabilities.

“We believe this transaction will create significant value for our shareholders in driving future profitability. Along with my fellow Directors, I have no hesitation in supporting this strategic partnership,” Joughin said.

TA Associates signalled that its investment in Viridian had followed extensive due diligence and reflected a “multi-year deep dive into Australian wealth management.

TA Association head of Asian Pacific, Edward Sippell, described Viridian as having emerged as a leading innovator in the market segment, driven by its compelling asset platform and diversified product offering.

“Across our global wealth management investments, our focus is first and foremost on client outcomes and alignment with advisors. We are pleased that the Viridian team shares this commitment,” he said.

“We have high conviction in the long-term potential of Australia’s large and growing wealth management market, and believe there is a significant opportunity to scale Viridian’s platform both organically and through strategic acquisitions.”