Sequoia refreshes media brands, appoints new division lead

Following a months-long “strategic review”, Sequoia Financial Group’s media brands have undergone a refresh and are also under new direction.

Newly appointed as Head of Sequoia Financial Media, Jed Bertalli – formerly of Southern Cross Austereo, Sky News and Ticker News – led the review that resulted in the divestment of media brands, Informed Investor and Corporate Connect Research, and the relaunch of Sharecafe and Finance News Network.

The restructure sees an updated range of investor relations services and financial services marketing solutions on offer, promising to continue to create content for and connect Australian Securities Exchange (ASX) companies, fund managers, product issuers, financial planners and accountants with audiences of active investors and other finance professionals.

“Sequoia remains committed to a long-term strategy of providing services to financial planners, accountants and their customers, whilst enhancing shareholder value,” Garry Crole, CEO and Managing Director of Sequoia Financial Group, said.

“We are thrilled to welcome Jed to lead Sequoia Financial Media. His strategic vision and leadership will drive the next phase of growth and success for our media operations, whilst supporting our advisor and accounting businesses.”

The Sequoia Financial Media arm also provides customers with access to the group’s team of approximately 380 advisers, finance professionals, family offices, corporate finance professionals and clients.

“After months of leading a comprehensive strategic review, I’m excited to join Sequoia Financial Group at such a dynamic time for the whole business, and the financial services industry more broadly,” Bertalli said.

“Our brands continue to captivate and inform active investors and finance professionals. The announced changes will only strengthen our market position and provide stronger value for our consumers, clients, Sequoia business units, and shareholders. We truly are the one-stop-shop for investor relations and financial marketing.”