AMP moves to strengthen platforms growth via exec appointment

Yasmine Raso

Senior Journalist, Financial Newswire

18 November 2025

AMP has added growth and distribution expertise to the ranks of its platform business, North, via the appointment of former Milford Asset Management country head, Kristine Goodwin, to a newly created Director role.

Goodwin brings extensive experience in senior-level distribution and marketing roles across the Australian financial services industry, having also spent time as Chief Distribution Officer for Life and Investments at Zurich Financial Services Australia.

As the Director for Growth and Distribution, Goodwin will be responsible for spearheading North’s growth strategy and strengthening the platform’s new and existing relationships with advisers and partners.

Goodwin will commence in the new role from 21 January next year, joining the AMP Platforms leadership team and reporting to AMP Platforms Group Executive, Edwina Maloney.

“We have very clear growth ambitions for North and this is another important step to delivering on those and continuing the significant momentum we have built with advisers more recently,” Maloney said.

“We are excited to be welcoming Kristine to AMP. Her deep experience and leadership transforming distribution and marketing teams, developing deep strategic partnerships and growing businesses will be invaluable as we continue to strengthen our relationships with advisers and partners, and deliver great outcomes for their clients.

“We have worked hard and built a very strong adviser proposition, which was cemented earlier this year, when we won the Chant West Award for Advised Product of the Year, along with being awarded for our North Lifetime Product. So now it is about getting North in front of more advisers so they can experience it for themselves, and Kristine’s appointment is critical to that.”