AMP revamps North platform to introduce ‘end-to-end’ wealth portal

AMP has flagged an upcoming transformation for its North platform as it looks to shed its purely “product administrator” roots and focus on delivering an “end-to-end digital advice experience”, commencing with the launch of the North Interactive Wealth Portal in the new year.
Designed for financial advisers looking to enhance client outcomes, the portal seeks to provide an “integrated seamless experience” across key client touchpoints along the advice journey, from initial client meeting to advice presentation, product implementation and throughout ongoing reviews.
The portal will also offer a ‘whole-of-wealth’ dashboard for advisers to have visibility across their clients’ assets, sources of income, financial goals and wealth projection, with the intention of improving client engagement and satisfaction levels.
“North Interactive will help advisers shift client reviews from a discussion of the client’s past investment performance to a digitally enabled, holistic planning conversation focused on a client’s future financial outcomes to help showcase the value of advice; a first for a major wrap platform in Australia,” Peter Batsakis, General Manager Adviser Experience and Digital at AMP, said.
The portal – comprising the dashboard, a projection modelling tool, an enhanced client review tool and artificial intelligence (AI)-enabled product development – is expected to be integrated into the existing North platform as a “standalone module” for all users to access.
“AMP is committed to helping practices across the country realise their growth ambitions by marrying real innovation with robust compliance and security,” Edwina Maloney, Group Executive, Platforms at AMP, said.
“We’re excited to be launching our North Interactive Wealth Portal next year which will feature secure, practice-branded client access, digital consent, and document sharing with full audit trails.”









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