AMP ups ante on North advice delivery

Mike Taylor

Managing Editor/Publisher, Financial Newswire

11 March 2026

AMP Limited has upped the ante on its delivery of digital advice via its North platform by launching an “interactive wealth portal” allowing advisers to view retirement projections, goal tracking and whole of wealth dashboards.

The launch of the portal comes almost exactly a year after the rebranding of the AMP advice businesses to Akumin and Entireti after the company’s 2024 exit from advice licensing.

The company announced that the portal represents a significant evolution of the North platform from a product administration engine to “a comprehensive, advice enablement experience”.

The announcement said the North Interactive Wealth Portal brings together advice implementation and advice enablement in one integrated experience.

At the same time, the company flagged further enhancements to be rolled out over the year including client fact find and document sharing for central workflow management enabling advisers to share documents with clients via the portal with clients enabled to digitally review and consent.

Commenting on the initiative, AMP Group Executive, Platforms, Edwina Maloney described the portal as a game-changer for advice practices.

“This launch is about helping advice practices grow with confidence. By combining robust straight‑through processing, transparent digital service and market‑leading engagement tools, the North Interactive Wealth Portal enables advisers to showcase the value of advice while reducing cost and complexity,” Maloney said.

AMP General Manager, Adviser Experience and Digital, Peter Batsakis said the portal represents the beginning of a journey to transform the North platform into an end-to-end advice enablement tool.