Collaboration offers advice level model portfolio capability

Mike Taylor

Managing Editor/Publisher, Financial Newswire

1 July 2025

AMP’s North platform has collaborated with BlackRock and Lonsec Investment solutions to deliver a new model portfolio offering which they claim allows customisation at advice practice level.

The solution being marketed as a “Blend” capability is based on BlackRock’s multi-asset investment expertise together with Lonsec’s investment manager research and manager selection capabilities.

Commenting on the solution launch, AMP Group Executive, Platforms, Edwina Maloney said the firm was thrilled to be extending its collaboration with BlackRock and Lonsec to help advice practices bridge the gap between off-the-shelf and fully tailored private label model portfolio solutions.

“Through this innovative new offer, we’re helping practices accelerate their efficiency by creating tailored, high-quality investment portfolios for their clients which are governed, managed and administered by world class asset managers utilising world class tech.

“In less than four years, our managed portfolios have grown tenfold and continue to be the fastest growing offer in market thanks to the support from our advisers, asset consultants and fund managers we work with.”

AMP general manager of Managed Portfolios and Investment said not all advice practices want an off-the-shelf or fully-tailored solution with the result that such practices had been forgotten by platforms.

“We’re really excited to support advice practices large and small with a tailored entry point into managed accounts, by providing them with the capability to tailor portfolios without a full build – and create a way they can benefit from model portfolios, while still using their current approach to portfolio construction as part of their advice proposition.

“The new Blend solution, only available on North, creates opportunities for advisers who don’t fully outsource investment selection to step into model portfolios for the client and adviser benefits,” he said.