BT appoints new head of marketing

Oksana Patron

6 September 2022

BT has announced the appointment of Rachael Dickinson as its new head of marketing to lead the businesses digital and marketing strategy as BT is looking to separate from the Westpac Group.

Dickinson, who has over 18 years’ experience in financial services marketing roles and extensive experience leading through significant change, including leading the brand and digital transformation for the proposed demerger of AMP Capital Private Markets, joined BT from her most recent role as Global Head of Marketing, Brand, Digital and Media at AMP Capital.

She would work alongside the strategy and product leadership team reporting to Kathy Vincent, BT’s chief strategy and product officer, and commence on 5 September 2022.

“Rachael is a highly regarded professional in her field and joins BT at an exciting time as we shape the BT of the future and continue to invest in the contemporary BT Panorama platform and provide enhancements and services that advisers and their clients value,” Vincent said.

BT has $149.8 billion in funds under administration and 18.0% market share in the Australian platform provider market.