FE fundinfo cedes Australian branding to Zenith

Zenith Investment Partners will become the primary brand for UK-based funds data business FE fundinfo in Australia.

Zenith chief executive, David Wright announced that Zenith would be distributing products owned by its parent, FE fundinfo under the Zenith brand.

Wright said that while FE fundinfo would remain the global parent brand, the strength of the Zenith brand in Australia had created a unique opportunity to deliver a best-of-group offering tailored for local client needs under a single, established brand.

The announcement said FE fundinfo’s data and fund document production services would continue to be managed and delivered by the global business based in London, retaining dedicated Australian-based resources to service the data and product delivery needs of local clients.

Zenith and Chant West were acquired by FE fundinfo In 2021.

FE fundinfo has maintained a presence in Australia for around a decade primarily focused on providing managed funds data to research and ratings houses including Lonsec, Zenith and Mercer.