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Magellan FG unveils new brand for investment management arm

Yasmine Raso15 August 2025
Jigsaw rebranding

The investment management arm of Magellan Financial Group has undergone a rebrand, sporting a “refreshed visual identity” and name change.

The firm announced to the Australian Securities Exchange (ASX) on Thursday that the division would be renamed Magellan Investment Partners, but there would be no other changes to funds, investment teams or strategies.

“These updates to our brand reflect our commitment to building an innovative financial services business that continues to unearth unique opportunities across investment management and specialist financial services,” Sophia Rahmani, MFG chief executive and Managing Director, said.

“The launch of Magellan Investment Partners as the new face of our investment management business allows us to showcase investment solutions we deliver to our clients under a distinct identity, while MFG remains focused on corporate strategy, governance and long-term value creation for shareholders.

“MFG has a strong heritage, and this evolution allows us to honour that history while better positioning ourselves for the future.”

The statement also confirmed its current pool of investment solutions and offerings distributed by Magellan Investment Partners, valued at around $40 billion in assets under management, will continue to be managed by Magellan Global Equities, Magellan Global Listed Infrastructure, Airlie Funds Management and Vinva Investment Management.

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