Mercer parent company rebrands, launches new tech division

The parent company behind investment and superannuation firm, Mercer, has announced it will rebrand from Marsh McLennan to simply Marsh from January next year, with its underlying businesses to adopt the new branding from 2027.

According to a statement, Mercer will – along with the group’s current insurance broking business, Marsh – will “go to market under the new Marsh brand”.

“In an increasingly complex environment, clients are seeking advice, solutions and insights that draw on expertise from across our firm,” John Doyle, President and CEO of Marsh McLennan, said.

“The changes we announce today reflect the way we continue to bring our Company together to better help our clients overcome challenges and find opportunity.”

“Today, Marsh stands for excellence in risk advising and insurance broking. The new Marsh brand will also symbolise everything our company has to offer: a distinct combination of capabilities in professional services, scale and specialisation for clients, enabled by cutting-edge AI and analytics.”

“Unifying under one brand will accelerate the impact we deliver to the marketplace and give clients even greater confidence to thrive through the power of perspective,”  John Jones, Chief Marketing and Communications Officer of Marsh McLennan, said.

“The new Marsh brand comes to life with a new logo – a bold design that represents the greater impact we can have with clients and the unique perspectives we offer.”

The firm also announced it would combine its technology, data and operations teams under one division, Business and Client Services (BCS), spearheaded by Paul Beswick, Marsh McLennan’s Chief Information and Operations Officer, to improve client delivery and solutions by leveraging artificial intelligence (AI) and other technologies.

“The rapid development of AI, and the insights it can derive from our data, will help unlock new opportunities for our clients and colleagues,” Beswick said.

“By harnessing this powerful tool to simplify operations and elevate service quality, we will drive innovation and deliver efficiencies to reinvest in client value and growth.”

“With the changes announced today, our brand will embody the greater value we can create for all our stakeholders, while BCS will drive enhanced client service. Both initiatives reflect our steadfast commitment to delivering meaningful outcomes and exceptional experiences for our clients and colleagues,” Doyle said.