Ord Minnett celebrates boosted Victorian presence

Two of the nation’s well-known wealth management firms, Ord Minnett and E.L. & C. Baillieu, have celebrated their strengthened presence in Victoria off the back of their merger announced in late 2020 and completed in 2021.

The merger sought to further strengthen the foundations of both firms in Victoria and to kickstart plans to expand its network of experienced financial advisers in the region.

“Both Ord Minnett and EL & C Baillieu had enduring presence in Victoria, but it is the combination of the two businesses that has significantly strengthened Ords’ presence and advisory capabilities,” Frank Hegerty, State Manager – VIC, SA and TAS at Ord Minnett, said.

“We are excited about being able to provide greater coverage of quality financial advice to Victorians and look forward to continuing our long and successful partnership with Victorians for many years to come.”

Ord Minnett’s chief executive Karl Morris AO also said the merger allows the firms to expand their reach to investors outside of Melbourne, with offices located in Mildura, Geelong and Bendigo.

“This strengthens the accessibility to trusted advice by Victorians to build and protect their wealth now and into the future,” Morris said.

“The combination of E.L. & C. Baillieu’s heritage and history, high calibre adviser network and established client-base in Victoria further enhances Ord Minnett’s credentials as a highly respected Australian wealth management brand that investors trust with their advisory needs,” Ord Minnett’s Head of Private Wealth, George Deva, said.