Principal rebrands investment division

Yasmine Raso

Senior Journalist, Financial Newswire

12 October 2022

Global finance organisation, Principal Financial Group, announced its investment management division has undergone a brand refresh, now operating as Principal Asset Management.

Previously known as Principal Global Investors, Principal chief executive Dan Houston said the new name reflects the firm’s focus on asset management backed by its local knowledge and global expertise across a range of asset classes.

“Asset management is a core growth driver for Principal, adding significant value to the company both financially and strategically in our goal to provide holistic financial solutions,” Houston, who is also the Chairman and President of Principal, said.

“As markets mature and fluctuate, and demand for global investment solutions increases, Principal Asset Management is well positioned to help our clients achieve their financial goals.”

Along with an online redesign, the asset management division has been working to “unify and strengthen its investment teams, processes, distribution model and products to execute on a forward-looking strategy that reinforces its specialised investment expertise”, the firm said in a statement.

Principal Asset Management also said it had focused on developing new products such as model portfolios and alternative investment offerings including direct lending, as well as appointing several new positions to support the expected growth of the company and to manage a new digital strategy that enhances the client experience and relationship.

“We’re building and strengthening relationships with investors in over 80 markets, aligning our growth strategy to their needs and the evolving market opportunities to solidify a consistent global identity,” Kamal Bhatia, Chief Operating Officer at Principal Asset Management, said.

“Principal remains focused on identifying compelling opportunities by providing clear perspectives that are harnessed by the power of our diverse, local investment talent. A global asset management platform that brings deep, specialist capabilities will continue to actively unlock insights and opportunities for all our clients.”