North releases streamlined, ‘simpler’ investment menu

In response to financial adviser feedback to cater to clients with ‘simpler’ investment needs, North has launched a new streamlined and cost-effective investment menu titled ‘Grow’.

The menu offers a suite of “curated” portfolios that address a variety of risk profiles and provide tailored opportunities that suit clients with different investment goals and across different life stages.

North also confirmed that Grow would have no account fees or “complex administrative costs” to burden advisers, freeing up more time and effort to be spent on personalising advice for clients and focusing on their practice.

“North is committed to supporting advisers in their mission to provide quality advice to all Australians at every stage of their investment journey,” Gai Ferrington, General Manager of Product and Pricing at AMP said.

“The launch of North Grow is testament to this commitment, offering a valuable new investment menu that helps advisers meet the diverse needs of their clients while maintaining the highest standards of service.”

North also said the Grow menu will see advisers spoiled for choice, as they can leverage the “unique benefits” of the platform and its other offerings by allowing them to blend and ‘mix and match’ across investment menus to better cater to their clients as their investment needs change and evolve.

“Advice practices large and small face a real challenge in efficiently meeting the needs of everyday Australians in a cost-effective way, some of whom are earlier on in their accumulation journey or who have not sought advice previously,” David Hutchison, General Manager of Managed Portfolios and Investments at AMP, said.

“By offering a simplified pricing structure and unique managed portfolios, North Grow makes it easier for advisers to provide quality advice to clients who may have been previously under-served. This initiative is an exciting step towards ensuring that more Australians have access to the financial guidance they need to achieve their investment goals – all without the traditional account fees.

“We recognise that amid the rising cost of living, many Australians aren’t getting advice for the things that matter, despite the lasting impact and benefits of an ongoing advice relationship.”