Skip to main content

Life insurers need to explain double-digit premium increases

Mike Taylor

Mike Taylor

Managing Editor/Publisher, Financial Newswire

16 January 2026
Life insurance

Australian life insurance consumers have been the subject of repeated double digit increases in their premiums and life insurers should explain why, according the Financial Advice Association of Australia (FAAA).

In a response to the current independent review of the Life Code, the FAAA pointed to significant premium increases as a key issue along with the confusion which can be caused by insurers offering upfront premium discounting.

The review, being chair by former Australian Securities and Investments Commission (ASIC) deputy chair, Peter Kell, has been told by the FAAA that, “over recent years, life insurance consumers in Australia have been subject to very significant premium increases on their life insurance policies”.

“This has involved repeated double digit increases, which in many cases will mean that they are paying nearly double what they were paying just a few years ago,” the FAAA submission said.

“Life insurance is already a product where age factors result in regular premium increases. On top of this, large pricing increases can have a substantial impact on the budgets of Australians. Such large premium increases can put pressure on clients, particularly if they have other financial challenges at that time,” it said.

The FAAA said that premium sustainability is critically important given the number of factors that would influence future premium increases.

“We would like to see improved communication to clients of what they can expect in terms of future premium increases over the medium term. We would also like some means of the adherence by the life insurer to those projections or accuracy of those projections to be assessed,” it said.

“The ability to increase premiums is the major lever available to life insurers. It should be used very carefully and in a manner that involves a high level of transparency. Achieving greater premium sustainability is a key demand of life insurance clients and should be a priority of the life insurers.”

On the issue of upfront premium discounting by insurers, the FAAA submission noted that, in recent years it has become common for life insurers to offer material upfront short-term premium discounts for new clients.

“The consequences of this are that it is often in the interests of clients to seek new cover on a regular basis to access these discounts, provided that their health has not deteriorated in the meantime.

“It is our view that this is a very problematic practice, which can work to the disadvantage of existing clients who remain in their existing policies. Whilst the Code does not currently address pricing issues, this might be an area that the review could consider,” it said.

Subscribe to comments
Be notified of
4 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
anon
5 hours ago

This is way overdue!

Personally my affordable LEVEL premiums that I took out in my 30s on the understanding that the insurance would be there when i needed it in my 50’s is unaffordable at more than one month’s after tax salary. APRA have a lot to answer for allowing this to happen under their watch, and even at their instigation.

Alleycat
3 hours ago
Reply to  anon

@Anon

As you now know, what you thought you bought in your 30’s was a myth promoted by any one of 37 life companies that used to be around.
Competition for risk business forced life companies to introduce large initial premium discount to attract new business.

Here’s the irony of that process.
If you had been with a particular life company for 3 years your premium would be X $$.
If your twin brother came along 3 years later & applied for the same level of cover as you with the same life company, his premium would have been X$$ -30.0%’
So, for your 3 years of loyalty, your life company is happy to “screw” you by giving your twin brother a 30.0% first year discount.

It was easy to promote because if you chose level premiums at your particular stage of life and compared them to yearly renewable (YRT) term rates, here’s the thing.
You would have found that the premium difference was minimal compared to each premium estimating future projection cost and within 8 years, the YRT rates would have caught up with your current level premium rates taken out earlier.

The point is none those future projection rates were ever guaranteed.
And the reason is very simple. No life company could ever guarantee that their future claims could ever match current projected premiums.

With limited competition, there is no reason for life companies to offer competitive premiums to existing policy holders.
And if you or your clients go elsewhere, you have no guarantee the premiums will be any less (collusion between life companies ?)
And more importantly any health changes involving you or your clients will either limit where you go or have to accept an” exclusion” that doesn’t exist with current insurer.
Even if the client is willing to accept an “exclusion” I can tell you, ASIC will not, if there’s a claim!

Frankly
4 hours ago

This has been happening under ASICs eyes for over a decade and not once has any attempt been made to substantiate a logical reason ( other than greed) We spend most of our time re assessing people’s positions and reducing cover or benefits just to keep them covered to some degree
The answer is adjusting the benefits not pricing the client out of it But I fear that ship has sailed

XTA
1 hour ago

Astounding that they use Peter Kell, they guy who oversaw the implementation of the LIF framework, which is predominantly responsible for the large premium increases! Is Peter there to study the failings of his government intervention into private markets? Maybe he can study the amount of people who could have claimed on their policies but had to cancel or massively reduce their cover due to affordability issues? Or maybe he is there to study how insurers try to make claiming on their policies much harder, driven by their own profitability issues? #HeadsOnSticks