APRA data reveals advertising/marketing super spenders
Australia’s largest superannuation fund, AustralianSuper has emerged as the biggest spender on advertising and marketing in newly-released data compiled by the Australian Prudential Regulation Authority (APRA).
The data, released for the first time today, revealed AustralianSuper spent $42,596,000 under the advertising and marketing expenditure heading well ahead of the next largest industry fund, Australian Retirement Trust, which is listed as spending $2,628,000 over the period.
The next largest spender on advertising and marketing was big construction industry fund, Cbus on $25,015,00 and then Hostplus on $24,310,000.
The APRA data does not define how the money was spent beyond attributing it to advertising and marketing expenses.
The data covers funds with a 30 June balance date.
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