Rest poaches AusSuper digital chief to boost engagement

Rest, one of Australia’s largest profit-to-member superannuation funds, has appointed Darran Arnott as its General Manager of Digital, with a mandate to lift members’ engagement across its digital platforms.
The $105 billion fund, which has more than two million members, announced the appointment on Thursday. Arnott boasts two decades of experience across the financial services sector and joins from AustralianSuper, where he led delivery and operations across digital and member servicing platforms.
Rest’s chief member officer Simone Van Veen said Arnott experience across superannuation, banking and international markets will be invaluable in firm’s mission to expand its digital capability and further simplify super for members.
“We receive around 1 million customer service interactions with our members each year and more than half of those come through our digital channels,” Van Veen said.
“This means the strength of our digital engagement with our members is essential to our broader goal to make the experience of super simpler and more accessible.”
She added super should be easy to understand and simple to use so members feel empowered to make informed decisions and feel more confident about their future.
“Providing leading digital experiences is key to achieving this,” Van Veen said. “Darran brings a combination of strategic vision and hands-on delivery expertise, with a proven track record of building and scaling digital platforms that genuinely serve members.”
Prior to AustralianSuper, Arnott was Head of Digital Product Delivery at CIBC in Toronto and held a range of roles across portfolios at National Australia Bank.
Arnott said he was pleased to be joining Rest and looked forward to building on its foundations as a digital-first organisation.
“With a highly rated app and broader digital ecosystem designed for member-focused service, the team are in a great position to continue to drive seamless experiences for members,” he said.
“Having spent my career at the intersection of digital, technology and delivery in financial services, I know how transformative it can be for members when you get the digital experience right.”









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