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SuperConcepts appoints new chief executive

Yasmine Raso

Yasmine Raso

Senior Journalist, Financial Newswire

16 December 2025
Senior appointment

Self-managed super fund (SMSF) administration software specialist, SuperConcepts, has announced the appointment of seasoned SMSF professional, Andrew Row, as its new Chief Executive Officer.

Row’s appointment adds more than 20 years of experience in the SMSF sector across administration, actuarial, and audit services to SuperConcepts’ ranks, having spent time in several executive roles at Cavendish Superannuation, Bendzulla Actuarial (now Accurium) and ASF Audits.

“His appointment reflects our commitment to delivering on our mission: simplifying SMSF so more Australians can control their super,” Mike Cutter, Chairman of the SuperConcepts Board, said.

“Under Andrew’s leadership, we are confident SuperConcepts will continue to set new standards for innovation and client experience in the SMSF sector.”

Former CEO, Matthew Rowe, spearheaded the acquisition of SuperConcepts from AMP in 2023, after which the firm marked several achievements and successful client outcomes via the delivery of its award-winning software solution, SuperMate.

“It is a privilege to lead such an innovative and dedicated team,” Row said, commenting on his appointment.

“Our success is a testament to the passion and expertise of everyone at SuperConcepts, and I’m excited about what we will achieve together as we continue to set new benchmarks for the SMSF industry.”

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