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SuperConcepts inks new software deal with adviser network

Yasmine Raso8 August 2024
Technology platform

SuperConcepts and The Principals’ Community have formed a partnership to deliver access to the SuperMate enterprise self-managed super fund (SMSF) software for over 1,200 financial adviser members.

The partnership will also see 122 member firms gain access to SMSF administration solutions, educational tools and informational resources, and technical support services provided by SuperConcepts.

“We believe in more Australians taking control of their superannuation through SMSF’s,” Matthew Rowe, SuperConcepts chief executive, said.

“Our SuperMate software enables accountants and financial advisers to provide their clients a technology enabled SMSF solution with an intuitive interface, thoughtful design and cutting-edge features and automation.

“Partnering with The Principal’s Community is another step forward for our business in supporting this vision.”

This is the latest in a raft of changes and upgrades to SuperConcepts’ offering since it was sold by AMP in mid-2023, after Equity Trustees recently outsourced its the administration of its Small APRA Funds (SAF) business to SuperConcepts and global accounting firm, BDO, became the latest SuperMate platform user.

“We support our members through four key pillars – community, governance, scale and education,” Kon Costas, Managing Director of The Principals’ Community, said.

“Our partnership with SuperConcepts adds to our value proposition and is a network and cultural fit for our members.”

SuperMate is Australia’s third-largest self-managed super fund (SMSF) software developer.

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