LGT Crestone unveils rebrand to better align with group strategy

Australian private and high-net-worth (HNW) wealth management firm, LGT Crestone, has completed a firm-wide brand refresh – including a new name – to better reflect the broader LGT group’s ambitions for the local market.

The firm has promised its rebrand to LGT Wealth Management Australia will not disrupt the existing services it supplies to advisers and clients, but that they will enjoy enhanced access to global opportunities and expertise leveraged via its LGT backing.

The refresh comes as the Australian arm records strong growth activity with its acquisition of the Commonwealth Bank of Australia’s HNW advice business back in June, shouldering a further $5 billion in assets and strengthening its national personnel count by 38.

“Our rebrand is a bold and strategic step forward,” chief executive Michael Chisholm said.

“It reflects our commitment to delivering world-class wealth management, backed by global expertise and a deep focus on our clients.

“While our name is changing, our purpose is constant – to provide premium, global tailored advice and solutions with the same focus on local service and personal relationships as ever. We are excited to continue our growth trajectory and showcase the best of what LGT has to offer.”

According to a statement made by LGT Wealth Management Australia, the rebrand also sees employees rewarded with opportunities to connect with their international colleagues and improved career pathways.

“Australia is a key market for LGT’s long-term growth ambitions,” Olivier de Perregaux, Chief Executive Officer of LGT Private Banking, said.

“The rebrand to LGT Wealth Management Australia, together with the recent expansion of the team and client base, demonstrates a strong commitment to building a leading wealth management business in the region.

“I look forward to supporting the team as they continue to deliver outstanding outcomes for clients and further strengthen LGT’s presence in Australia.”

The firm will look to formally commemorate its rebrand at its LGT Climate Conference held in Sydney in October.