Selfwealth announces chief exec appointments

Australian trading platform, Selfwealth has boosted its executive leadership team with three new chief appointments, in an effort to propel the company’s growth and innovation strategy forward.

Samantha Powell has joined as Head of Marketing and Communication, Janelle McQueen-Paice has been appointed Chief Experience Officer (CXO) and Cameron McDonald has joined as Chief Technology Officer (CTO).

Powell brings over two decades of experience in marketing across wealth management and banking, having enjoyed previous roles at Vanguard, NAB, BT Financial Group and Macquarie.

“These key appointments to the executive leadership team demonstrate our commitment to assembling a strong, dynamic team that will drive innovation and growth across all facets of our organisation. We are investing in new talent and believe these new leaders can drive that change,” Craig Keary, CEO of Selfwealth, said.

“We welcome Samantha’s strategic approach to marketing and communications and look forward to her contribution towards the continued success of Selfwealth as she has worked in various financial services organisations with experience across both the direct investor and adviser space.”

McQueen-Paice has over 25 years of experience in wealth management, banking, superannuation and insurance, primarily in pioneering digital-led, customer-centric strategies in previous positions at BT Financial Group, Westpac and MLC Life Insurance. She will be responsible for Selfwealth’s customer experience strategy, to develop and maintain meaningful relationships with its customers.

“Janelle’s appointment reflects Selfwealth’s commitment to delivering exceptional experiences for our customers,” Keary said.

“Her tenure as the Head of Digital and Customer Experience at MLC Life, as well as her previous roles at BT Financial Group, including National Manager Customer Experience and Channel Development showcase her expertise in enhancing customer experiences across well-regulated entities.”

McDonald brings over 30 years of global experience in financial services technology, across wealth, lending and insurance. He has enjoyed time at State Street, HSBC, Challenger and Genworth, with expertise in spearheading teams and strategy development to deliver technology solutions to streamline company operations and improve overall outcomes.

“Cameron will be responsible for meeting the technology needs of the business, from building the platform capabilities sought by our customers to cybersecurity.”

“Together with the new leadership team, I look forward to better serving our customers and taking advantage of the potential market and industry opportunities that the prevailing environment presents,” Keary said.