MetLife expands digital health offering

Australian life insurance provider, MetLife Australia, has developed its 360Health Virtual Care digital offering to now provide Fitness and Recovery programs that address reduced mobility and wellbeing issues as well as return-to-work struggles.

This comes as over one third of MetLife’s Total Permanent Disability (TPD) claims were due to musculoskeletal-related conditions such as back injuries and repetitive strain injuries, which can be prevented or alleviated through individually targeted exercise and fitness plans.

Since its launch in April 2021, the 360Health Virtual Care suite has been made available to eligible customers and MetLife Australia employees as part of their life insurance policy at no additional cost, with access to the app.

The services offered as part of the initiative include Nutrition Consultation, Mental Health Assist, Ask a Clinician and Expert Medical Opinion, now in addition to Fitness and Recovery, designed to assist customers prevent serious illness or manage recovery from injury and chronic conditions.

“Adding Fitness and Recovery to our solutions suite means we can help more customers access the expert advice and support they need to get back to being active and healthy sooner, while at the same time preventing future illness at no additional cost to them,” Lina Saliba, Chief Customer and Marketing Officer at MetLife Australia, said.

“MetLife genuinely thinks about what the customer needs from the customer’s perspective and that is a truly exciting approach, especially with regard 360Health Virtual Care.”