TAL launches new brand campaign
![TAL](https://financialnewswire.com.au/wp-content/uploads/TAL_image_1200.png)
TAL has released a new brand campaign to highlight the many individual experiences of Australians and the importance of support delivered by life insurers.
The campaign, created by BMF and produced by Finch, is TAL’s third since it launched its brand platform in 2016, with previously run campaigns named This Australian Life in 2016 and Scars in 2019.
“Whatever Life Holds is also a reflection of TAL’s deep commitment to delivering for our five million customers. Central to that is paying claims and providing support during their most challenging times – whether they are recovering from an injury or illness or after the loss of a loved one,” TAL Chief Customer & Brand Officer, Alex Homer, said.
The campaign ads are set to premiere to the public during the 2023 NAB AFLW Finals Series happening on Saturday.
“It’s the unpredictability of life that makes it truly beautiful. There are experiences we can control. Others we can’t,” Tom Hoskins, Creative Director at BMF, said.
“We show these defining moments, that often come and go in an instant, by treating them as beautiful moving portraiture, captured in the unique Australian sunlight that connects us all.”
This former adviser, Ben Jayaweera of Growth Plus Financial Group, who the judge described in terms of "his actions were…
“Although these types of situations are rare, they can occur from time-to-time and serve to reinforce the benefit of a…
Very pertinent point Fred. If it was written down in one go, then APRA should be more concerned over this…
Still seems weird that none of the Dixons advisers have me the same fate......
Did they write the whole $1.1B off in one go? If so it probably doesn't reflect well on their periodic…