Boutique licensee boosts regional adviser support with new hire

Yasmine Raso

Senior Journalist

20 October 2025

Boutique licensee, Australian Mortgage and Financial Advisers (AMAFA), has expanded its support network for advisers based in crucial regions with the appointment of Jonathan Trapnell as State Manager, Victoria and Tasmania.

Trapnell brings a wealth of experience in adviser support and business development, having spent time at licensees Synchron and Sequoia Financial Group, to the new role at AMAFA.

“We’ve seen growing demand for quality advice and increasing opportunities to partner with advisers across both states,” AMAFA Managing Director, Keith Marshall, said.

“Establishing dedicated leadership enables us to enhance our support for our existing advisers in Victoria and Tasmania, strengthen relationships on the ground and accelerate the growth of our adviser network.

“Jonathan’s proven track record in adviser support and business development, including his experience at Synchron and Sequoia, made him the natural choice.”

Trapnell said he was pleased to be joining the well-established AMAFA to better support advisers as they look to grow their businesses.

“AMAFA’s adviser model is built on accessibility, collaboration and action,” Trapnell said.

“Our advisers know they can pick up the phone and talk directly to the Managing Director or decision-makers. There are no ivory towers here. That agility, combined with our focus on fostering a genuine sense of community, is what helps advisers navigate change and grow stronger businesses.”