Ex-Perpetual CEO joins wealthtech advisory board

Yasmine Raso

Senior Journalist

28 May 2024

Off the back of its launch only last week, new wealthtech HeirWealth has named the members of its newly formed Advisory Board, which includes former Perpetual and MLC CEO, Geoff Lloyd as Chairperson.

Joining Lloyd is former OneVue CEO, Connie McKeage; former Head of Tax Advisory at Chapman Eastway, Daniel Baldovin; GBST’s Head of Asia Pacific, Jeff Hall and former Australian Head of Retirement and Digital Innovation at abrdn, Jason Nyilas.

HeirWealth chief executive, Ray Tubman, said the establishment of the Advisory Board comes at a “critical time” for the company as it enters its “growth phase”, now able to leverage the decades of experience shared between the members to boost the platform’s core in B2C and B2B markets in Australia and the United Kingdom.

“I’m pleased to announce the formation of the HeirWealth Advisory Board and the appointment of Geoff Lloyd as our Chairperson,” Tubman said.

“This is a Board that truly understands the challenges that many families and professional advisers face as part of the country’s $3.5 trillion intergenerational wealth transfer including administrative inefficiencies and managing both traditional and non-traditional asset across multiple tools.

“HeirWealth is the only platform that provides people with visibility and management of over 40 asset classes from shares and property to digital currencies and even prized collectibles.”

Lloyd brings over three decades of experience across wealth management, superannuation, platforms, financial advice and stockbroking, having enjoyed previous roles at St George, Westpac, Perpetual and MLC, among others. McKeage is an Australian business veteran with a foundation dedicated to improving the lives of children; Baldovin has over 20 years of experience primarily in senior taxation and accounting roles; Hall has spent time in previous executive roles at SS&C Technologies, Bravura Solutions and Midwinter Financial Services, as well as EY, Macquarie Bank and Accenture; and Nyilas boasts close to 40 years of knowledge and expertise in wealth management, pensions and digital technology, and was previously IBMʼs Global Wealth Management and Pensions Leader.