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Ignition announces European appointment

By Yasmine Masi3 February 2022

Global provider of advice technology, Ignition Advice, has announced the appointment of Eric Welsby as the new Chief Commercial Officer for Europe.

Welsby brings over 25 years of experience in the industry to the role, having held several leadership roles within retail financial services technology firms. Welsby will be responsible for developing the commercial strategy of the business through marketing, sales, product development, and client services activities to drive growth and market share.

“Eric’s appointment brings significant international experience and knowledge in sales, marketing and product to our leadership team as the business continues its growth trajectory to bring the benefits of hybrid advice to a wider market,” Terry Donohoe, CEO Europe at Ignition, said.

Prior to joining Ignition, Welsby took on the role of Global Head of Product and Strategy at Bravura Solutions, a provider of software solutions for the wealth management, life insurance and funds administrations sectors. He also held the role of Deputy CEO at EQ Investors, a regulated wealth management, traditional advice and hybrid advice business.

“I am delighted to have the opportunity to lead the growth of an exceptional technology platform that enables financial institutions to engage with their large, underserviced client base,” Welsby said.

“Ignition’s ability to deliver highly configurable digital journeys including Protection, Pension and Investment products across Direct, Hybrid and full Advice channels will unlock significant efficiencies and drive better customer outcomes.”

Ignition originally launched in the United Kingdom in May 2021, and was selected by M&G Wealth to deliver the wealth management firm’s new digital advice solution for advisers and customers.

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