Viridian FG buys Qld financial planning firm

Viridian Financial Group has announced it has acquired Queensland-based financial planning firm, Enlightened Financial Solutions (EFS), which focuses on wealth advisory for pre-retirees and retirees with complex finances.

The acquisition will allow EFS to grow its business while benefitting from an access to Viridian’s cyber security technology and to build on its digital advice engagement, according to the firm’s chief executive, James Wortley.

Viridian Financial Group joint chief executive, Raamy Shahien, reiterated that EFS, which moved to a fee-for-service model over 10 years ago, would continue to operate under its own brand.

According to him, the partnership with EFS would align with Viridian’s strategy of “joining forces with the industry’s best advisers and advice firms”.

“We are particularly impressed by the innovations the EFS team has made with their digital SoAs and believe this closely aligns with our own aspirations,” Shahien said.

“EFS is a fast-growing financial planning business with an innovative advice model and a culture that is closely aligned with Viridian’s.

“Viridian Financial Group Limited has long believed in the important role technology plays in making the advice process more efficient and affordable.