AMP launches digital advice solution

Mike Taylor

Managing Editor and Publisher

7 February 2025

AMP Limited may have substantially exited running financial advice licenses but it is keeping a foot in the sector with the launch of a new digital advice solution aimed at AMP superannuation fund members.

Reflecting expectations around the delivery of the second tranche of the Delivering Better Financial Outcomes (DBFO) legislation, AMP announced that the new solution would provide members with “simple, intuitive and secure retirement advice, with no extra fees”.

It said the solution, Retirement Health Check, would be accessible by members through My AMP online and through the My AMP app which will be launched in coming weeks.

What is more, AMP has signalled that there will be more digital offerings to come.

“Developed in partnership with leading software provider, Bravura Solutions, the Retirement Health Check is the first of a range of digital advice journeys AMP Super is set to launch for members in the coming months,” the announcement said.

“These solutions will cover pre-retirement and post-retirement strategies, including investment choice, super contributions, insurance and pension management.”

Commenting on the new solution, AMP Group Executive, Superannuation and Investments, Melinda Howes said the company had drawn on AMP’s deep understanding of financial advice to create the offering.

“The Retirement Health Check – the first of our new advice journeys to come to market – recognises that Australians need help navigating a retirement system they often find daunting and overly complex.

“The solution aims to cut through this complexity and provide simple guidance and advice to help our members maximise the retirement income they generate from the super savings they’ve worked hard to build,” Howes said.

Bravura Solutions chief executive, Paul Dunn said the solution used Bravura’s Midwinter technology.