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Ignition appoints senior advocacy adviser

By Yasmine Masi13 October 2021

Digital advice provider, Ignition has appointed Andrew Baker as senior adviser, who will be stepping into the role from October 2021.

In the newly created role, Baker will guide Ignition’s senior management and board in their development and execution of the business’ strategy in the Asia Pacific region, and with their broader global pension fund strategy. He will also work with government and industry groups to develop an advocacy plan for Ignition.

Baker has over 30 years of experience in the financial services industry, working in a range of senior roles in Australia and Europe. These included founding the industry consulting firm Tria Investment Partners in 2004; Global Partner and UK & EMEA Lead of London firm NMG Consulting; and Head of Proposition, Product & Strategy at AustralianSuper.

Craig Keary, Ignition’s CEO of the Asia Pacific region, said Baker’s global industry experience will be useful for Ignition as the firm continues its growth in Australia, the Asian region, and the UK.

“Andrew has deep expertise and knowledge of the financial services industry, particularly in product strategy, investments, policy and governance, and the insights he can provide will be extremely useful to Ignition’s leadership team and board.

“His experience spans both the private sector and not-for-profit organisations, and includes fast growth start-ups through to major institutions, which will stand Ignition in good stead as part of our long-term growth strategy,” Keary said.

Baker said he is looking forward to uniting Ignition with institutions through its digital advice technology in investments, insurance, super and retirement.

“To complete their core mission for members, superannuation and pension funds need to complement quality products and investment outcomes with advice and assistance that is low cost, robust, scalable, and compliant,” he said.

“Without this, many years of contributions and investment returns can be quickly dissipated via bad decisions.

“Ignition’s superannuation and retirement journeys allow the mission of super and pension funds to be completed, and members’ best possible retirement realised.”

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