First Sentier rebrands, reshapes
Investment manager First Sentier Investors has reinforced its status as a multi-affiliate asset manager by establishing an umbrella brand – First Sentier Group.
In doing so, the company has also undertaken a minor rebrand.
Commenting on the changes, First Sentier global head of distribution and marketing, Lauren Prendiville said the business had evolved overtime to become a global group of affiliate investment teams.
The announcement said that, headquartered in Sydney, First Sentier Group manages $214.5 billion in assets globally, and now serves as the overarching umbrella brand supporting its affiliate investment teams of AlbaCore Capital Group, First Sentier Investors, FSSA Investment Managers, Igneo Infrastructure Partners, RQI Investors and Stewart Investors.
It said the launch of the the First Sentier Group brand also provides the opportunity for the organisation to clearly delineate from its affiliate investment team, First Sentier Investors, the name of which was previously used to describe the umbrella group.
“As an affiliate, First Sentier Investors will maintain its current brand under the First Sentier Group, and will focus on Australian equities, listed infrastructure, property securities, cash and fixed income.
It said that across the Group, there is no change in the investment teams, their investment processes or autonomy as a result of the update.
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