Sequoia’s APAC-focused ED appointment

Mike Taylor

Managing Editor and Publisher

27 October 2025

Sequoia Financial Group has announced the appointment of financial adviser, Sophie Chen, as an executive director as part of a strategic push into the Asia Pacific.

The company told the Australian Securities Exchange (ASX) on Friday that Chen would take up her role effective 24 November, noting that she brings 15 years’ experience as a financial adviser and more than 10 years in senior leadership roles, specialising in cross-border wealth management and high-net-worth client services.

It said Chen had, over the past two years, been developing Sequoia’s APAC strategy and her formal membership of the Board would accelerate the initiative.

Chen is currently a non-executive director with publicly-listed digital recruitment company, Hiremii.

The ASX announcement said Sequoia would realign its organisational structure to capitalise on the APAC strategy without disrupting current performance.

“The APAC Strategy enhances our Family Office, Wealth Management and Corporate Advisory businesses, collectively positioning the Group for sustained growth and disciplined capital management,” the announcement said.

Sequoia has been in the media spotlight this year over the collapse of the Shield Master Fund and its ownership of licensee, Interprac.