TAL launches new brand campaign

Yasmine Raso

Senior Journalist

27 November 2023

TAL has released a new brand campaign to highlight the many individual experiences of Australians and the importance of support delivered by life insurers.

The campaign, created by BMF and produced by Finch, is TAL’s third since it launched its brand platform in 2016, with previously run campaigns named This Australian Life in 2016 and Scars in 2019.

“Whatever Life Holds is also a reflection of TAL’s deep commitment to delivering for our five million customers. Central to that is paying claims and providing support during their most challenging times – whether they are recovering from an injury or illness or after the loss of a loved one,” TAL Chief Customer & Brand Officer, Alex Homer, said.

The campaign ads are set to premiere to the public during the 2023 NAB AFLW Finals Series happening on Saturday.

“It’s the unpredictability of life that makes it truly beautiful. There are experiences we can control. Others we can’t,” Tom Hoskins, Creative Director at BMF, said.

“We show these defining moments, that often come and go in an instant, by treating them as beautiful moving portraiture, captured in the unique Australian sunlight that connects us all.”