Managed accounts expected to surpass $500b by 2028

Yasmine Raso

Senior Journalist

28 April 2026

A key managed accounts player has already moved to forecast when the industry will hit its next funds under management (FUM) milestone, not long after the latest Institute of Managed Account Professionals (IMAP) data confirmed it has all but reached $300 billion.

According to Cameron Spittle, Managing Partner of the Betashares-InvestSense merged managed accounts venture Trellia Wealth Partners, the sector is well on its way to exceeding $500 billion by the end of 2028, fuelled by adviser appetite for efficient and client-centric solutions.

“The growth in managed accounts reflects a structural shift in how advisers meet investment objectives on behalf of their clients,” he said.

“Advisers are increasingly looking for portfolio solutions that combine investment discipline, operational efficiency and flexibility, and managed accounts are well positioned to meet that need.

“Managed accounts are proving their value because they help advisers run more efficient businesses and free up more time to focus on strategic advice, client relationships and long-term planning.

“At the same time, clients benefit from greater consistency in portfolio implementation, improved transparency and a more disciplined investment experience.”

Spittle also drew comparisons between the growth of managed accounts and the rise of platforms, which has only helped to expand advisers’ arsenal of capabilities and cemented key role managed accounts play in portfolios.

“Advisers have greater ability to deliver high-quality portfolio solutions in a way that is scalable, transparent and aligned to client needs, while spending less time on manual portfolio administration,” he said.

“At its core, the continued growth of managed accounts is about helping advisers deliver better outcomes for clients, in a more efficient and sustainable way.

“As the sector evolves, we think managed accounts will play an even bigger role in improving practice efficiency, supporting better client outcomes and helping extend access to quality financial advice to more Australians.”