Brighter Super seeks to lift inflows, retention with new hires
Brighter Super is stepping up efforts to lift inflows and improve member retention, hiring three senior business development staff as the $37 billion pension fund leans on its adviser channel to drive post-merger growth.
The member-owned fund, which has roughly doubled in size over the past two years following its mergers with LGIAsuper and Energy Super and its acquisition of Suncorp Super, said the expanded team would strengthen engagement with financial advisers and support more consistent growth in member flows.
The appointments include business development manager Hayley Gowans and consultants Nicole Ciavarella and Tom Covino, who will join the adviser growth division led by Craig Godfrey, head of IFA partnerships and growth.
Godfrey said the hires would increase technical capability across investment analytics, insurance and adviser governance, while improving support for advisers across different locations and markets.
“We’ve added capability across investment analytics, insurance and adviser governance, which complements the existing experienced BDM team and broadens expertise to better support advisers,” he said.
“We are also considering BDM locations to better serve advisers and build stronger local relationships. It is about continuing to enhance the adviser experience by acting on feedback and strengthening products, tools and support, while leveraging business development relationships to deepen engagement and drive consistent inflows.”
The fund is also aiming to reduce outflows through improved visibility of member activity, a stronger adviser experience and greater operational efficiency, while deepening adviser relationships to improve retention.
“We are maintaining strong adviser connections and seeking to protect and grow market share in a more competitive environment, with our strength continuing to be our relationships and having a team that is accessible and available to assist personally,” Godfrey said.
Hope this includes industry funds they are just product providers and some of the biggest. ASICs own reports 639 and…
Hope this includes industry funds they are just product providers and some of the biggest. ASICs own reports 639 and…
Good idea, if its low cost and does same thing as other platforms without added headaches or product driven fluff…
Someone has to fund the Big Bloated Bureaucracy.
Should ban industry fund advertising and sponsorships whilst they're at it. Also a form of lead generation in my view.