CFS partners with Safewill to assist client’s estate planning

In a first-of-its-kind superannuation initiative, Colonial First State (CSF) has entered a partnership with leading Will-writing platform Safewill to give nearly one million members free access to digital Will creation, including tailored benefits for younger Australians and financial advisers.
With over half of Australian adults without a legally valid Will, the firm said the service will overcome cost and complexity barriers, letting them start estate planning early, manage super digitally, and streamline intergenerational wealth planning.
Meanwhile, the benefits for advisers include incorporating a completed Will and digital asset inventory into holistic advice, align superannuation death benefit nominations with the client’s broader wishes, and document preferences that support intergenerational wealth transfer.
Executive Director of Retirement at Colonial First State, Marissa Powe, said the partnership was the fund’s broader commitment to make super easier to manage.
“Our goal is to help members feel confident and supported across every stage of retirement planning,” Powe said.
“ The partnership with Safewill removes those barriers and gives our members simple, secure tools at no extra cost so they can put a Will in place, protect what matters most, and plan for the future with confidence.”
Furthermore, CSF has said the partnership complements its broader digital tools, including the Retirement Hub, online calculators, and a specialised guidance team who provide support to help fund’s members feel confident in their retirement decisions.
Chief Executive Officer at Safewill, Adam Lubofsky said superannuation is often one of the largest assets people hold, yet it frequently sits outside the estate.
“By supporting members earlier in the estate-planning and nomination process, funds can help reduce complexity and uncertainty at the time a death benefit is paid,” Lubofsky said.
“This partnership reflects Colonial First State’s member-first approach to retirement planning and helps members to protect their wishes and reduce uncertainty for their families.”
Used by more than 450,000 Australians since 2019, Safewill tailors Essential or Customised Wills using a proprietary assessment of assets, family circumstances and risk indicators.









Scrap it
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